Experience is knowing whether to hold a press conference or a prayer vigil … and when to hold neither. Experience is knowing whom to call at an assignment desk or an editorial board … and when not to call. Experience is understanding who actually makes key decisions at major institutions and public agencies … as opposed to whose names are listed on the letterhead.
Mike Truppa is experienced. Trained as a journalist, he has been a Communications Director for both a regional non-profit group and a large government agency. As a communications consultant, he has developed public relations strategies for more than 30 non-profit organizations, foundations, government agencies and small progressive businesses.
That experience is reflected in the record: Mike has pitched more than one thousand news stories, generating coverage in newspapers, as well as television and radio, covering country’s 20 largest markets, including national outlets such as the New York Times, Wall St. Journal, Time Magazine, USA Today, NBC News and National Public Radio.
There are no cookie cutters in Mike’s arsenal. He applies original, creative — and when the situation calls for it, maverick — thinking to all of his clients’ needs. Mike is especially seasoned at advising clients on how to capture attention for campaigns on high-profile public issues. Mike helped the Service Employees International Union (SEIU) keep the heat on “nonprofit” hospitals that enjoy huge public subsidies, yet provide minimal charitable care to the uninsured. Same goes for Mike’s ongoing work with the Citizens Utility Board (CUB), the group that combats the big rate hikes that the state’s utilities often try to muscle through the state’s regulatory and legislative process.
Mike earned a Bachelor’s Degree in English from the University of Notre Dame and a Master’s Degree from the Medill School of Journalism at Northwestern University. But his essential education is his 20 years of experience as a communications professional.
Mike lives in Chicago, where he frets constantly over the state of the Cubs.