We’re adept at helping clients express their core positions in language that resonates with target audiences and harnesses the currents of prevailing public opinion. We believe message development begins with assiduous research – into a client’s subject matter and target audiences – so we can identify where the two overlap thematically.
As the media landscape has been reinvented, our skills at capturing coverage have remained constant. Mike Truppa is a trained journalist who understands how to snare a reporter’s attention and maximize the news value in every pitch. Whether organizing news conferences on the breaking story of the day, negotiating an exclusive in the paper of record, or ushering clients through a media crisis, Mike Truppa helps clients leverage media coverage that advances institutional goals.
As a trained journalist, Mike Truppa has a nimble ability to tell stories that capture a client’s voice, an audience’s ear, and the public’s hearts and minds. He is seasoned at condensing broad themes and complex facts into succinct narratives in a lyrical style.
From op-eds, to reports, to fact sheets, to brochures, to speeches, Mike is versatile in the full repertoire of print and on-line content.
As a veteran of dozens of issue and political campaigns, Mike Truppa understands that good communications needs an effective ground game. Mike helps clients build and expand relationships to enhance their reputations with key constituents and stakeholders. Mike counsels clients on strategies and tactics for uniting stakeholders, expanding coalitions, and strengthening political support.
Inevitably, the messenger is part of the message. Mike Truppa coaches clients on practices to deliver effective, disciplined messages in all public environments, including media interviews, public appearances, and debates.